Techopedia Explains Google BlipWhat happened with the "go to hell" result in 2002 is a classic example of link building at work. Because Microsoft has a lot of enemies who are against the commercialization of software, the phrase "go to hell" appears a lot along with a link to Microsoft’s home page. This still happens from time to time because there are thousands of old websites and domains that are still up but are no longer updated because the owners forgot about them or simply moved on from them.
Google blips are mostly caused by search engine optimization (SEO) and link building, which is a major feature in the search engine itself. The result is not simply determined by which websites contain the word or phrases but also how many other sites link to a website. That's why back linking is very important in SEO.
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