What Does Information and Content Exchange (ICE) Mean?
Information and Content Exchange (ICE) is an XML-based standard protocol that uses client/server architecture for content syndication via the Internet. This is a way of making the content available to other websites and providing exposure across numerous online platforms for the content-originating website. The XML protocol allows both the content originator and receiver to communicate with an agreed-upon language, and sometimes (if applicable) at an agreed-upon price.
ICE is used for business-to-business (B2B) asset management, often for publishing content and/or e-commerce; however, nearly every element of the B2B asset exchange is automated.
