What Does Merch Store Mean?
The Merch Store is YouTube's digital storefront that sells digital downloads, merchandise and concert and event tickets. YouTube announced its new feature in October 2011, and will partner with affiliates such as iTunes and Amazon for its for digital music, Songkick for concerts, and Topspin for merchandise, concert and event tickets. Official YouTube partners may sell related merchandise in the Merch Store; YouTube will take a percentage of the store's sales.